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A Phased Approach to Launching an Affiliate Program
FeaturedAffiliate Marketing

A Phased Approach to Launching an Affiliate Program

Affiliate Marketing is a valuable and proven channel. However, when it comes to rolling out a new program, it’s not just a case of “if you build it, they will come”. A smooth launch involves a structured approach with distinct phases, each requiring careful planning, execution, a

11 min read
Read the guide
3-part series

Improving Conversion Rate Matters

A 3-part deep dive on why conversion rate is the lever every affiliate program should be pulling.

  1. 1Part 1

    Part 1

    Conversion rates measure how well your website turns visitors into customers, directly affecting profitability and marketing efficiency. Optimizing conversion rates maximizes ROI, boosts revenue, and enhances customer experiences without increasing traffic.

    10 min read
  2. 2Part 2

    Part 2

    Affiliate conversion rates are critical for program success, with even small improvements driving higher revenue, affiliate retention, and brand growth. Strategies like better affiliate resources, data-driven insights, and personalized offers boost efficiency and scalability.

    11 min read
  3. 3Part 3

    Part 3

    Improving low affiliate conversion rates may require website optimization to enhance user experience, trust, and checkout efficiency. A seamless, responsive design, clear CTAs, and personalized recommendations can transform visitors into loyal customers.

    10 min read

Read in order — each part builds on the last.

Start the series

Our most important stuff.

The posts we hand to prospects and clients when we want them to understand what a great affiliate program looks like.

What Makes a Great Affiliate Program Manager
Affiliate Marketing

What Makes a Great Affiliate Program Manager

A great affiliate manager blends strategic thinking, strong relationship management, and a results-driven mindset, building an affiliate program that exceeds client expectations and fuels long-term growth.

Selling Affiliate to the C-Suite
InsightsAffiliate Marketing

Selling Affiliate to the C-Suite

As a digital marketing professional, you understand the power and potential of affiliate marketing. However, your bosses in the C-Suite might not be as educated on the value or even familiar with this specific marketing discipline. Let's face it - you need their buy-in to make su

Why Run Your Affiliate Program In House? (In short: It's smart)
Affiliate MarketingSales

Why Run Your Affiliate Program In House? (In short: It's smart)

Running your own in house Affiliate Program is more profitable and gives you more control than alternatives.

Realistic Forecasting for New Affiliate Programs
Affiliate Marketing

Realistic Forecasting for New Affiliate Programs

Forecasting affiliate program growth requires balancing controllable factors like recruitment and incentives with market demand and competitor actions. By focusing on quality affiliates, clear metrics, and iterative improvements, businesses can achieve scalable and sustainable growth.

The Tech Side of Setting Up Your Affiliate Program
Affiliate MarketingSupport

The Tech Side of Setting Up Your Affiliate Program

Here’s a detailed guide to help you set up the technical aspects of your affiliate program using ReferTrack!

Finding the Right Affiliates
Affiliate Marketing

Finding the Right Affiliates

Finding, recruiting and helping affiliates prosper is the foundation of building a successful affiliate program. Identifying the right affiliates is an art developed with years of experience. It’s also a mix of diligent research, using defined processes, and often a bit of luck i

Twelve Things You Can Do RIGHT NOW to Improve Your Conversion Rate
MarketingAffiliate Marketing

Twelve Things You Can Do RIGHT NOW to Improve Your Conversion Rate

Understanding how to increase conversion rate and implementing these practical strategies, can help optimize your website’s performance, create a better user experience, and drive more revenue from your existing traffic. 1. Track How People Interact with Your Site  &nbs

Affiliate FOMO is Real
Affiliate Marketing

Affiliate FOMO is Real

Affiliate marketing in 2025 offers exceptional ROI, customer engagement, and integration with influencer marketing. Businesses without an affiliate program risk losing ground to competitors who use affiliates to expand reach, build trust, and capitalize on social commerce trends.

Want to start an Affiliate Program? Here's everything you need to know.
Affiliate MarketingSales

Want to start an Affiliate Program? Here's everything you need to know.

If you're new to Affiliate Marketing and want to know how you could benefit, check out these steps!

Deep-dive series

Structured reads for the topics that need more than one post.

Improving Conversion Rate Matters
3-part series

Improving Conversion Rate Matters

A 3-part deep dive on why conversion rate is the lever every affiliate program should be pulling.

  1. 1

    Improving Conversion Rate Matters

    Conversion rates measure how well your website turns visitors into customers, directly affecting profitability and marketing efficiency. Optimizing conversion rates maximizes ROI, boosts revenue, and enhances customer experiences without increasing traffic.

    10 min read

  2. 2

    Improving Conversion Rate Matters

    Affiliate conversion rates are critical for program success, with even small improvements driving higher revenue, affiliate retention, and brand growth. Strategies like better affiliate resources, data-driven insights, and personalized offers boost efficiency and scalability.

    11 min read

  3. 3

    Improving Conversion Rate Matters

    Improving low affiliate conversion rates may require website optimization to enhance user experience, trust, and checkout efficiency. A seamless, responsive design, clear CTAs, and personalized recommendations can transform visitors into loyal customers.

    10 min read

Start with Part 1
In-House vs. Agency: Running Your Program
3-part series

In-House vs. Agency: Running Your Program

The full picture on owning your affiliate program in-house — the wins, the tradeoffs, the pitfalls.

  1. 1

    Why Run Your Affiliate Program In House? (In short: It's smart)

    Running your own in house Affiliate Program is more profitable and gives you more control than alternatives.

    7 min read

  2. 2

    In-House Program Management vs. Using an Agency

    Managing an affiliate program in-house provides control, cost savings, and direct affiliate relationships, ensuring alignment with brand goals. However, it requires resources, expertise, and infrastructure to execute effectively.

    10 min read

  3. 3

    Mitigate In-House Affiliate Program Management Challenges

    Managing an in-house affiliate program offers control and cost savings but requires robust resources, technology, and proactive planning to overcome scalability, compliance, and performance monitoring challenges. Careful preparation and consistent learning are key to success.

    11 min read

Start with Part 1

Free 72-page ebook

The complete beginner's guide to affiliate marketing.

The book we've sold on Amazon since 2012 — now yours free. Plain English, cover-to-cover in about 90 minutes.

Get the free ebook
Launching a Program

Launching a Program

Everything you need to launch — from forecasting to sign-ups to executive buy-in.

6 postsExplore
Recruiting Affiliates

Recruiting Affiliates

Find, sign, and activate the affiliates who'll actually move the needle.

5 postsExplore
Conversion Optimization

Conversion Optimization

The single highest-leverage lever in your program.

5 postsExplore
In-House vs. Managed

In-House vs. Managed

Own it, outsource it, or run a hybrid — decide with eyes open.

4 postsExplore
Influencers & Partners

Influencers & Partners

Modern partner mix — influencers, niche affiliates, coupons, and the funnel that ties them together.

4 postsExplore
Industry Trends & Numbers

Industry Trends & Numbers

The data behind the channel — trends, forecasts, and holiday benchmarks.

6 postsExplore

Latest

Fresh from the team.

Improving Conversion Rate Matters: Part 3
Affiliate MarketingMarketing

Improving Conversion Rate Matters: Part 3

Improving low affiliate conversion rates may require website optimization to enhance user experience, trust, and checkout efficiency. A seamless, responsive design, clear CTAs, and personalized recommendations can transform visitors into loyal customers.

Improving Conversion Rate Matters: Part 2
MarketingAffiliate Marketing

Improving Conversion Rate Matters: Part 2

Affiliate conversion rates are critical for program success, with even small improvements driving higher revenue, affiliate retention, and brand growth. Strategies like better affiliate resources, data-driven insights, and personalized offers boost efficiency and scalability.

Affiliate Education Resources: Learning is Earning
Affiliate Marketing

Affiliate Education Resources: Learning is Earning

New and experienced affiliate marketers can leverage diverse resources - from trade groups and podcasts to news outlets and conferences - to gain valuable insights, network, and stay informed about industry trends.

Supercharge Your Affiliate Program in 2025
Affiliate Marketing

Supercharge Your Affiliate Program in 2025

Affiliate marketing in 2025 demands mobile-first strategies, data-driven personalization, and advanced technology adoption to meet evolving consumer preferences. By focusing on clear goals, strong affiliate relationships, and consistent optimization, marketers can drive engagement and sustainable growth.

Key Elements of a Great Affiliate Sign-Up Form
Affiliate Marketing

Key Elements of a Great Affiliate Sign-Up Form

An affiliate sign-up page is more than a form - it’s a strategic tool that simplifies recruitment, aligns affiliate expectations with brand goals, and sets the tone for lasting partnerships. Transparency, simplicity, and clear program benefits drive affiliate motivation and trust.

Holiday Preparation: Know the Numbers
Affiliate MarketingBusiness

Holiday Preparation: Know the Numbers

Retailers saw $964.4 billion in holiday sales in 2023, driven by early shopping trends and increased online activity. For 2024, optimizing mobile experiences, offering clear benefits like free shipping, and investing in improved search tools will be critical for success.

The Affiliate Channel by the Numbers
Affiliate Marketing

The Affiliate Channel by the Numbers

Affiliate marketing is a high-growth channel projected to reach $40 billion globally by 2032, delivering an ROI of $15 for every dollar spent. With mobile accounting for 70% of traffic and affiliates driving 15–30% of digital sales, the channel is indispensable for brands.

The Power of Working with Pet Partners
Affiliate MarketingInsights

The Power of Working with Pet Partners

Aligning your brand with the themes of loyalty, comfort, adventure, and family that pets embody can help you reach new audiences through pet influencers, even for non-pet products. By tapping into the emotional connection pets create with their followers, you can apply these positive associations to strengthen your brand’s appeal.

In-House Program Management vs. Using an Agency
InsightsAffiliate Marketing

In-House Program Management vs. Using an Agency

Managing an affiliate program in-house provides control, cost savings, and direct affiliate relationships, ensuring alignment with brand goals. However, it requires resources, expertise, and infrastructure to execute effectively.

Ready to launch your own program?

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