Topic hub · 6 posts
Industry Trends & Numbers
The affiliate channel is projected to hit $40B globally by 2032. This hub tracks the trends shaping it, the holiday benchmarks that matter, and why FOMO on affiliate is real for brands still sitting it out.
Supercharge Your Affiliate Program in 2025
Affiliate marketing in 2025 demands mobile-first strategies, data-driven personalization, and advanced technology adoption to meet evolving consumer preferences. By focusing on clear goals, strong affiliate relationships, and consistent optimization, marketers can drive engagement and sustainable growth.
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Affiliate FOMO is Real
Affiliate marketing in 2025 offers exceptional ROI, customer engagement, and integration with influencer marketing. Businesses without an affiliate program risk losing ground to competitors who use affiliates to expand reach, build trust, and capitalize on social commerce trends.
The Affiliate Channel by the Numbers
Affiliate marketing is a high-growth channel projected to reach $40 billion globally by 2032, delivering an ROI of $15 for every dollar spent. With mobile accounting for 70% of traffic and affiliates driving 15–30% of digital sales, the channel is indispensable for brands.
Affiliate Marketing: The Numbers From Around The Web
We've compiled a few affiliate marketing statistics, particularly focusing on in-house affiliate programs:
10 Trends Impacting the Affiliate Channel
The latest trends in affiliate marketing reflect the growing influence of technology, evolving consumer behavior, and the need for personalized, data-driven strategies. While most of these are not new to affiliate, they all continue to be at the forefront as the channel adjusts,
Holiday Preparation: Know the Numbers
Retailers saw $964.4 billion in holiday sales in 2023, driven by early shopping trends and increased online activity. For 2024, optimizing mobile experiences, offering clear benefits like free shipping, and investing in improved search tools will be critical for success.
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Other topics
Launching a Program
Everything you need to launch — from forecasting to sign-ups to executive buy-in.
Recruiting Affiliates
Find, sign, and activate the affiliates who'll actually move the needle.
Conversion Optimization
The single highest-leverage lever in your program.
In-House vs. Managed
Own it, outsource it, or run a hybrid — decide with eyes open.
Influencers & Partners
Modern partner mix — influencers, niche affiliates, coupons, and the funnel that ties them together.
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Bormerco builds and runs private-labeled affiliate programs on the MYAP platform for merchants who want it done right.