Topic hub · 4 posts
Influencers & Partners
Affiliate isn't just coupon sites anymore. This hub covers adding influencers to your mix, why niche partners like pet influencers outperform generic ones, how to handle coupon affiliates, and where each type fits in the marketing funnel.
Adding Influencers to Your Brands’ Partner Mix
Nearly every brand is looking to partner with influencers to provide access to additional customers, expand brand awareness, and generate revenue. And while influencer partnerships can be wildly successful, it’s not a slam-dunk. The process involves identifying the right influenc
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The Power of Working with Pet Partners
Aligning your brand with the themes of loyalty, comfort, adventure, and family that pets embody can help you reach new audiences through pet influencers, even for non-pet products. By tapping into the emotional connection pets create with their followers, you can apply these positive associations to strengthen your brand’s appeal.
Leveraging Affiliates in the Marketing Funnel
Understanding the different types of affiliates and where they fit within the marketing funnel allows small businesses to create more targeted, effective affiliate programs. By leveraging the right mix of affiliates - ranging from content creators who build awareness to deal site
How to Deal with Coupon Affiliates
The value of coupon affiliates has been a source of heated debate for nearly two decades. You can find valid points on both sides. That said, you must understand that not all coupon affiliates are equal. And there are thousands of them. At their foundation, coupon affiliates are
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Other topics
Launching a Program
Everything you need to launch — from forecasting to sign-ups to executive buy-in.
Recruiting Affiliates
Find, sign, and activate the affiliates who'll actually move the needle.
Conversion Optimization
The single highest-leverage lever in your program.
In-House vs. Managed
Own it, outsource it, or run a hybrid — decide with eyes open.
Industry Trends & Numbers
The data behind the channel — trends, forecasts, and holiday benchmarks.
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Bormerco builds and runs private-labeled affiliate programs on the MYAP platform for merchants who want it done right.