Director · Managed service
Own the outcome, not just the ops.
Executive-level ownership of your affiliate channel. Strategy, negotiated placements, cross-channel attribution guidance, and quarterly business reviews — plus everything the Manager tier runs underneath.
Trusted by teams like B&H Photo Video.
Who this is for
Affiliate is — or should be — a top-3 channel for you.
You're spending real money in paid and influencer and want a comparable owned channel with better economics.
Your affiliate program is real but plateaued — recruiting alone won't unlock the next stage.
You need affiliate discussed at leadership meetings alongside paid, influencer, and SEO.
You want negotiated placements and category expansions, not just partner sign-ups.
Good operations aren't enough at this stage.
A well-run program plateaus once you've recruited every obvious partner and tuned every commission tier. The next unlock is strategic: new categories, negotiated placements, cross-channel attribution, and a seat at the growth table.
Director brings the seniority to own that number — and the operational team to execute it.
What's included
Strategy on top of a running program.
Everything in Manager
Recruiting, activation, optimization, and reporting — the full operational base.
Channel strategy & roadmap
Twelve-month plan aligned to your growth targets and acquisition mix.
Negotiated placements
Direct deals with high-value partners: media placements, co-marketing, category features.
Category expansion
Systematic entry into new partner categories: content, deal sites, creators, comparison, loyalty.
Cross-channel attribution guidance
How affiliate interacts with paid, influencer, and organic — and how to allocate accordingly.
Quarterly business reviews
Executive-ready readouts: channel performance, plan-vs-actual, next quarter's commitments.
What to expect
Milestones over the first year.
First quarter
Channel audit, twelve-month plan, first negotiated placement in motion, monthly ops rhythm locked in.
Quarters 2–3
New partner categories launched. Multiple negotiated placements live. First QBR delivered to your leadership team.
Quarter 4+
Affiliate operating as a defensible growth channel with predictable contribution and a repeatable playbook.
How we work
Diagnose, commit, execute, review.
01
Diagnose
Channel audit, competitive scan, and interviews with your growth and finance leaders.
02
Commit
Twelve-month plan with quarterly targets, category priorities, and placement pipeline.
03
Execute
Full Manager-tier operations plus negotiated deals, category launches, and strategic partnerships.
04
Review
Monthly performance reports plus quarterly business review with your executive team.
A sample quarter
What a strategic quarter looks like.
Month 1
Kickoff, audit, twelve-month plan. First category priority in outreach. Ops rhythm from Manager tier continues without pause.
Month 2
First negotiated placement live. Category expansion into second partner segment. Cross-channel attribution review with your growth lead.
Month 3
Second placement live. Monthly reports show plan-vs-actual. Quarterly business review delivered to leadership with next-quarter commitments.
Investment
$8,000+/mo
Plus your MYAP platform license. Scoped to your channel targets and category priorities.
Low-risk to try
A strategic channel deserves a serious commitment — from us.
Director is a bigger bet than the other tiers, so we back it with clearer commitments. Here's how we make sure you're not the one carrying the risk.
No long-term lock-in
Quarterly reviews with a 30-day off-ramp. Strategy docs, partner relationships, and reporting frameworks belong to you and travel with you.
Onboarding promise
By the end of quarter one you have a written channel strategy, negotiated placements underway, and executive-ready reporting live. If we miss it, we credit the next month and keep going until it's true.
Fit call, not a pitch
Director is the right answer only when affiliate is a strategic channel. If you're earlier than that, we'll say so and recommend Manager or a targeted in-house hire instead.
Director questions, answered
Make affiliate a real growth channel.
One call to scope, one quarter to prove it, one year to build a defensible channel.