Topic hub · 5 posts
Recruiting Affiliates
Great programs live and die by the affiliates in them. This hub covers how to find the right partners, craft a sales page that converts them, and use AI to make recruiting scale — plus what the good affiliates want from you.
Finding the Right Affiliates
Finding, recruiting and helping affiliates prosper is the foundation of building a successful affiliate program. Identifying the right affiliates is an art developed with years of experience. It’s also a mix of diligent research, using defined processes, and often a bit of luck i
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Recruiting Affiliates: Crafting the Perfect Sales Page
The Affiliate Sales Page is where you entice ideal affiliate partners to apply to your program. It is your first impression and we make it look good.
The Basics of Working with Affiliates
There are definitely nuisances to recruiting and effectively working with affiliates. It’s a combination of best practices, experience, and data-driven analysis as well as a human, personal touch. However, some basics are non-negotiable when starting a program and working with af
Using AI for Affiliate Recruiting
Our decades-long experience in the affiliate marketing space has proven that relationships are the foundation of a successful program. Having a solid connection and good communication with affiliates (not just your top performers) often results in stronger partnerships, increased
Affiliate Education Resources: Learning is Earning
New and experienced affiliate marketers can leverage diverse resources - from trade groups and podcasts to news outlets and conferences - to gain valuable insights, network, and stay informed about industry trends.
Companion ebook · Free · 47 pages
The full recruiting playbook — free.
Everything in this hub, systematized. Ideal-partner profiles, prospecting frameworks, outreach templates, vetting scorecards, and 14-day activation sequences — by industry veteran Lisa Picarille.
Other topics
Launching a Program
Everything you need to launch — from forecasting to sign-ups to executive buy-in.
Conversion Optimization
The single highest-leverage lever in your program.
In-House vs. Managed
Own it, outsource it, or run a hybrid — decide with eyes open.
Influencers & Partners
Modern partner mix — influencers, niche affiliates, coupons, and the funnel that ties them together.
Industry Trends & Numbers
The data behind the channel — trends, forecasts, and holiday benchmarks.
Ready to put this into practice?
Bormerco builds and runs private-labeled affiliate programs on the MYAP platform for merchants who want it done right.