Topic hub · 5 posts
Conversion Optimization
A 5% lift in conversion rate is worth more than a 20% lift in traffic. This hub — anchored by our 3-part conversion series — covers exactly what to measure, what to change first, and twelve things you can do this week.
Improving Conversion Rate Matters: Part 1
Conversion rates measure how well your website turns visitors into customers, directly affecting profitability and marketing efficiency. Optimizing conversion rates maximizes ROI, boosts revenue, and enhances customer experiences without increasing traffic.
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Improving Conversion Rate Matters: Part 2
Affiliate conversion rates are critical for program success, with even small improvements driving higher revenue, affiliate retention, and brand growth. Strategies like better affiliate resources, data-driven insights, and personalized offers boost efficiency and scalability.
Improving Conversion Rate Matters: Part 3
Improving low affiliate conversion rates may require website optimization to enhance user experience, trust, and checkout efficiency. A seamless, responsive design, clear CTAs, and personalized recommendations can transform visitors into loyal customers.
Twelve Things You Can Do RIGHT NOW to Improve Your Conversion Rate
Understanding how to increase conversion rate and implementing these practical strategies, can help optimize your website’s performance, create a better user experience, and drive more revenue from your existing traffic. 1. Track How People Interact with Your Site &nbs
Understanding Online Marketing KPIs
All digital marketers know that developing and implementing your online marketing strategy is only half the battle. The best plans also include ongoing measurement so you know what is working (or not), what can be adjusted, and if the overall plan continues to support your busine
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Other topics
Launching a Program
Everything you need to launch — from forecasting to sign-ups to executive buy-in.
Recruiting Affiliates
Find, sign, and activate the affiliates who'll actually move the needle.
In-House vs. Managed
Own it, outsource it, or run a hybrid — decide with eyes open.
Influencers & Partners
Modern partner mix — influencers, niche affiliates, coupons, and the funnel that ties them together.
Industry Trends & Numbers
The data behind the channel — trends, forecasts, and holiday benchmarks.
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Bormerco builds and runs private-labeled affiliate programs on the MYAP platform for merchants who want it done right.