3-part series
In-House vs. Agency: Running Your Program
In-house management gives you control, cost savings, and direct affiliate relationships — but only when you have the resources to do it right. This 3-part series compares in-house vs. agency management and shows how to mitigate the risks of going in-house.
Est. total read time: ~18–27 minutes
The full series
Read in order.
- 1of 3Read part 1
Why Run Your Affiliate Program In House? (In short: It's smart)
Running your own in house Affiliate Program is more profitable and gives you more control than alternatives.
- 2of 3Read part 2
In-House Program Management vs. Using an Agency
Managing an affiliate program in-house provides control, cost savings, and direct affiliate relationships, ensuring alignment with brand goals. However, it requires resources, expertise, and infrastructure to execute effectively.
- 3of 3Read part 3
Mitigate In-House Affiliate Program Management Challenges
Managing an in-house affiliate program offers control and cost savings but requires robust resources, technology, and proactive planning to overcome scalability, compliance, and performance monitoring challenges. Careful preparation and consistent learning are key to success.
Companion reading
The complete 72-page beginner's guide — free.
A cover-to-cover primer on the whole affiliate marketing landscape. Same book we've sold on Amazon since 2012.
Other series
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Bormerco has been running private-labeled affiliate programs with MYAP for enterprise brands since 1999.