Topic hub · 6 posts
Launching a Program
You've decided affiliate is the right channel. Now what? This hub walks through the phased playbook we use with new merchants: realistic forecasts, sign-up forms that actually convert affiliates, the tech side of setup, and how to sell affiliate to the C-suite.
A Phased Approach to Launching an Affiliate Program
Affiliate Marketing is a valuable and proven channel. However, when it comes to rolling out a new program, it’s not just a case of “if you build it, they will come”. A smooth launch involves a structured approach with distinct phases, each requiring careful planning, execution, a
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Want to start an Affiliate Program? Here's everything you need to know.
If you're new to Affiliate Marketing and want to know how you could benefit, check out these steps!
Realistic Forecasting for New Affiliate Programs
Forecasting affiliate program growth requires balancing controllable factors like recruitment and incentives with market demand and competitor actions. By focusing on quality affiliates, clear metrics, and iterative improvements, businesses can achieve scalable and sustainable growth.
Key Elements of a Great Affiliate Sign-Up Form
An affiliate sign-up page is more than a form - it’s a strategic tool that simplifies recruitment, aligns affiliate expectations with brand goals, and sets the tone for lasting partnerships. Transparency, simplicity, and clear program benefits drive affiliate motivation and trust.
The Tech Side of Setting Up Your Affiliate Program
Here’s a detailed guide to help you set up the technical aspects of your affiliate program using ReferTrack!
Selling Affiliate to the C-Suite
As a digital marketing professional, you understand the power and potential of affiliate marketing. However, your bosses in the C-Suite might not be as educated on the value or even familiar with this specific marketing discipline. Let's face it - you need their buy-in to make su
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Other topics
Recruiting Affiliates
Find, sign, and activate the affiliates who'll actually move the needle.
Conversion Optimization
The single highest-leverage lever in your program.
In-House vs. Managed
Own it, outsource it, or run a hybrid — decide with eyes open.
Influencers & Partners
Modern partner mix — influencers, niche affiliates, coupons, and the funnel that ties them together.
Industry Trends & Numbers
The data behind the channel — trends, forecasts, and holiday benchmarks.
Ready to put this into practice?
Bormerco builds and runs private-labeled affiliate programs on the MYAP platform for merchants who want it done right.